Life's Rebel

 AD-VIse...squeezing the message
More AD-Vise about the companies and advertising  out there on and off line.
Stupidity:
NIKE
When Arien O'Connell posted the fastest time in October's Nike Women's Marathon in San Francisco, she expected of course to be declared the winner, but the shoe company apparently had promised a group of elite runners (to attract them to enter the race) that one of them would be the "winner," and consequently, first place went to a woman who ran 11 minutes behind O'Connell. After a storm of complaints, Nike reluctantly settled on calling both women "winners" and said next year it would scrap the two-tier system. [San Francisco Chronicle, 10-23-08]
Comment...Nike is one of the most self centered greedy and slimy companies in the world today.  They care nothing about athletics as long as it makes money. This is further proof of their typical corporate stupidity...not that they are alone in corporate cluelessness.


Cleatus:  The lame juvenile robot that Fox Sports has prancing around during promos of it's football programming.  What moron with the creativity and maturity of a 2 year old came up with this idea?  After polling people all season about this I have found the following...71% think it is just plain STUPID and annoying, 15% have no idea what it is and don't care and 14% think it is cute but inappropriate for a football icon.  FOX...get rid of this moronic character as well as the losers who created it!

Intelligence:
JAAM, Inc and their family of dating/personal sites
As a company they have reduced prices for members, added background criminal checks and sexual predator checks as part of their service.  They also have numerous websites promoting dating, women's, online, driving, and outdoors safety.  A smaller player in the online dating game, they continue to lead the way while the larger services add high priced "relationship experts", throw money at advertising and add free members that only visit once and have no serious intentions.

As a individual that has been in marketing and business for over 35 years, I give a regular critique of experienced observation about advertising, online services and websites. Most blogs do not address the good, the bad and the down right UGLY stuff that is thrown to us everyday by the media.  As a critic of advertising and the online world, I see my self as the bastard that yells, “the idiot has no clothes” when seeing some of the junk we are forced fed on TV, radio and online.  However I will be the first to acknowledge when good work is done and do what I can to point that out.  

So agree, disagree, complain, laugh and follow along.  I love to hear back from anyone about their opinions and observations as well.

Oh, by the way...the ads on this site are companies and websites that happen to support me...for better or worse...enjoy!


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